The Importance of an Empowered Salesforce Team on the success of a company
- Tshepo Modjidji
- Aug 3, 2015
- 3 min read

You may not believe me, but I have great news on how the engagement of an empowered sales force could transform a company’s sales and profits: Good news, and better news. Sales force can be defined as the number of salespersons employed and managed directly by a firm. The empowered internal Salesforce team provides the backbone to the company and its infrastructure. It is important to empower every employee within the organization, as this helps build the confidence of employees and also motivate employees.
It is crucial that employees feel their empowered within the workplace as this makes them feel more involved to the company, which result in better performance of employees. For a company to empower its employees, a company is required to adhere to the 6 ways to build and empower a Salesforce. So how can managers empower their Salesforce to be even more cohesive, business savvy, effective and more efficient?
Approach Salesforce Team as Operations Team
By approaching the Salesforce team as if they are an operations-unit, managers should then remunerated less based on issues or breaks in efficiency, but rather an increase in productivity. As the SF team is entitled to own the system.
Give Salesforce team Power to Embrace User Feedback
In most companies, Salesforce teams are on the receiving of end of user data and user input and nobody understands real user’s struggles better than the Salesforce team. Salesforce team have deep understanding of the nuts and bolts of the system, and are better equipped to see obvious solutions.
Give Salesforce teams Resources and Time to Make Strategic Improvements
Channeling the idea of treating Salesforce team as a function of the Operations team, designating time to work on strategic improvements, means valuable insight on how to improve overall functionality. This helps make them feel important to the company and helps improve overall performance.
Provide Your Salesforce team with “Salesforce Playtime
By encouraging your Salesforce team to seek and play with Salesforce tools, you are both motivating them to search for unconventional solutions and enabling Salesforce team to always shoot for some minor extra functionality when working on a request.
Encourage your Salesforce team to Be a Part of the Salesforce Community
A company should seek to encourage their Salesforce team to engage with the Salesforce community by communicating with like minds and building a network of support. Encourage your team to participate and contribute actively to both online and local offline events from LinkedIn to Meetup.
Let Your Salesforce team SHINE!
As a manager, make sure to actively promote the Salesforce team within your organization to give credit for new efficiencies or milestones. Not only will this increase morale and motivation within your Salesforce team, but also familiarize the team to different departments who would otherwise have very little contact with them.
It is important to empower the Salesforce team as these could help the company to sell additional inputs and helps build employee commitment. Therefore companies involving the Salesforce team choices in system decision, will result in a powerful Salesforce team. Empowering the Salesforce team helps build an atmosphere that makes the employees to feel more allowed to take decisions. This will result in employees perceiving themselves as leaders of the organization, which will result in employee commitment to the company. If employees are committed this helps the company to build a relationship that will lead to the intended vision of the company.
Therefore empowering the Salesforce team is critical in every aspect of the organization, as this could result in company success. If you empower your Salesforce team your company sales success rate will increase tremendously. As a manager it is vitally important to empower your sales team, in order to motivate and encourage the sales team to build a strong and long lasting relationships with your potential clients, current clients and new clients.






























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